Dentsu offers $4.9 bn to buy out Aegis Group

The acquisition of Britain headquartered Aegis Group is part of Dentsu's game plan of getting strong foothold in the European market

BestMediaInfo Bureau | Delhi | July 12, 2012

The boards of Dentsu Inc. (“Dentsu”) and Aegis Group plc (“Aegis”) have announced that they have reached agreement on the terms of a recommended cash offer pursuant to which Dentsu will acquire the entire issued and to be issued ordinary share capital of Aegis.

The acquisition of Britain Headquartered Aegis Media Group is part of Dentsu's game plan of getting strong foothold in the European market.

The Offer values the entire issued and to be issued ordinary share capital of Aegis at approximately £3.164 bn ($4.9 bn).

Commenting on the Offer, Tadashi Ishii, President and CEO of Dentsu, said, “I am pleased to announce this exciting and transformational combination between Dentsu and Aegis. Together, we will be able to deliver fully integrated and best-in-class services to our clients through a new global communication network born in the digital age offering a broadened service portfolio. Dentsu and Aegis will be the market leader in the Asia-Pacific region, enjoying a strong presence across Europe and the fastest growing agency network in the US.”

“In recent years, under the leadership of Jerry Buhlmann and his team, Aegis has been recognised as the most successful independent media and digital communications agency with strong performance momentum and talented, client-focused employees. We look forward to working with our new colleagues with whom we already share a common “client-centric” philosophy. Jerry and I have huge ambitions for a truly client-focused global communication network built in the digital age, and are looking forward to further innovating our business and continuing to contribute to our clients' success.”

Jerry Buhlmann, CEO of Aegis, said, “This is a compelling combination of two great businesses that will create one of the world's most dynamic marketing services groups – and the first to be born in the digital age.”

“We at Aegis are delighted at the prospect of being able to play a full part in helping Dentsu create a platform for global growth and continued digital innovation. By forming the first communications group with true global reach, the growth strategies of both businesses will be enhanced as we provide more scale, geography, capability and investment to support clients.”

“For the people of both these great businesses, the combination offers continuity and the promise of working for one of the most exciting, high-growth companies in our industry. We have complementary geographic fits and aligned visions and strategies. Together, we have strengthened investment capabilities as we work to help more clients than ever before navigate the complex and converging media ecosystem.”

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