Comedy Central offers Hot in Cleveland cocktails & cappuccinos

The channel rolls out a surround sound marketing campaign for the launch of Hot in Cleveland

BestMediaInfo Brueau | Delhi | July 16, 2012

You can now eat, drink and pamper yourself... thanks to Comedy Central's latest sitcom - Hot In Cleveland! The channel has rolled out some innovative marketing strategies to promote its newly launched show 'Hot in Cleveland', which premiered on July 2 and currently airs on the channel from Monday to Friday at 10pm. The show is a series based on three 40-something best friends from Los Angeles, who have to make an emergency landing at Cleveland on their flight to Paris!

Keeping in tune with the story line, women can get ready for some fun as Comedy Central has tied up with the restaurant Rubys and has created some special 'Hot in Cleveland' drinks like Mango Margarita, Appletini, Watermelon Fizz and Ruby Coolers. The drinks are specially made keeping in mind the tastes of a woman. If you are not a drinks person then you can sip on the 'Hot in Cleveland Cappuccino' specially brewed for you at Cafe Coffee Day all through the month of July & August. One more reason for you to rejoice... if you are 40 plus, you could pamper yourself and avail of the special

Hot In Cleveland package at Juice salons in Mumbai.

To make things more interesting, Comedy Central has partnered with Airtel DTH who will play promos on the default channel for 10 days, Inox which will have promo stills during the interval and Book My Show, In.com and Crossword will actively promote the show over the next month through, contests and other innovative branding.

Info@BestMediaInfo.com

Info@BestMediaInfo.com