Campaign Brief comes out with The Work 2011

The hardcover publication acknowledges the best advertising work of the year from Asia, Australia and New Zealand. McCann Mumbai and DDB Mudra Mumbai figure in the listing

BestMediaInfo Bureau | Delhi | July 6, 2012

Campaign Brief's annual 416-page hardback publication – The Work 2011 – features McCann WorldGroup Mumbai and DDB Mudra Mumbai as Top Agencies of the Year. The Work features the very best advertising of the year from Australia, New Zealand and Asia.

Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region. On the cover this edition is 2011's most awarded ad in the world – JWT Shanghai's 'Heaven and Hell' for Samsonite luggage.

At the fifth spot is McCann Mumbai, with Leo Burnett Sydney topping the chart. The Top Networks in The Work 2011 include DDB in the first spot, and BBDO and Leo Burnett taking the second and third spot, respectively.

To be considered for The Work, all entries must have already passed the test and should have been awarded at a respected local, national or international award show. The cream of this crop is then selected. “It's fitting on our 10^th year anniversary that this edition of The Work is our largest ever,” said the official communiqué.

Top Networks in The Work 2011

1    DDB

2    BBDO

2    Leo Burnett

4    Ogilvy & Mather

5    JWT

6    Young & Rubicam

6    McCann Erickson

8    TBWA

8    Grey Worldwide

10    Bates

11    Saatchi & Saatchi

12    Euro RSCG

12    Publicis

12    Draft FCB

15    M&C?Saatchi

15    Lowe Worldwide

17    Cheil Worldwide

18    Hakuhodo

Top Agencies in The Work 2011

1    Leo Burnett Sydney

2    DDB Auckland

3    Colenso BBDO Auckland

4    Clemenger BBDO Wellington

5    BBDO Guerrero/Proximity Manila

5    DDB Singapore

5    McCann Worldgroup Mumbai

5    Clemenger BBDO Mebourne

9    Ace Saatchi & Saatchi Manila

9    Mudra DDB Mumbai

9    Creative Juice Bangkok

12    George Patterson Y&R Melbourne

12    Ogilvy & Mather Beijing

12    Leo Burnett Hong Kong

15    DraftFCB Auckland

15    Leo Burnett Bangkok

15    Leo Burnett Melbourne

15    NudeJEH Bangkok

15    Ogilvy & Mather Malaysia

15    Ogilvy & Mather Singapore

15    Ogilvy & Mather Vietnam

This year just over 400 ads and campaigns from 148 agencies were accepted for The Work 2011. Last year, The Work featured 435 ads and campaigns from 142 agencies were accepted in The Work 2010, wherein 211 'acceptances' came from Asia, 150 from Australia; and 74 came from New Zealand.

For the record, Campaign Brief is one of the most influential creative advertising trade magazines in Australasia. Campaign Brief was launched for the Australasian creative industry in 1987.

Info@BestMediaInfo.com

Info@BestMediaInfo.com