The channel enters the UK market as UMP Stars available on the Sky Platform
BestMediaInfo Bureau | Delhi | June 12, 2012
Following a successful launch in India and the Middle East, UTV STARS now enters the UK market as UMP STARS. Premiering today as a free-to-air channel on Sky EPG 853, UMP STARS-the Official channel of Bollywood is a specialty entertainment channel dedicated exclusively toBollywood and itâs sought after celebrities. The channel boasts of phenomenalbreadth of content from launch, primarily spanning three categories-Features & reality Programming, News Segments and Dedicated Music Slots.
Commenting on the expansion in UK, MK Anand, Managing Director- Media Networks, Disney UTV said, âWe are pleased to launch UMP STARS in the UK which will complement the presence of our flagship Hindi Movies channel UMP MoviesÂ in the region. UK has a large South Asian diaspora and Bollywood fanbase. With the launch on UMP STARS theTV viewers will now be able to enjoy rich and vibrant Bollywood content. We are proud to extend our media sales association with Sky Media and look forward to another grand entry into the region after the successful launch of UMP Movies in December 2011.â
Advertising representation for the channel in the UK will be handled by Sky Media. Richard Hawking â Operations Director commented, âWe're thrilled to be adding another UMP channel to our portfolio. Following the success of UMP Movies, UMP Stars strengthens and broadens our Asian offering to advertisers while delivering fantastic Bollywood content to Sky's customers."
Kamlesh Patel, CEO, TVMedia3.com who exclusively distributes Disney UTV Channels in UK and Europe and consummated the deal between Sky and Disney UTV said "TVMedia3 is delighted to bring UMP Stars to mainstream UK audiences on the huge success of UMP Movies earlier this year.Â UK viewers will be able to view unrivalled coverage of some of the main stars, movies and songs from the fastest growing entertainment genre on the planet. TVMedia3 looks forward to building and delivering this unique content with the team at Disney UTV to audiences across the worldâ.
The channel is available in India, UAE, Malaysia, Australia and now UK, making it the only channel to be launched in so many territories within a year. The Broadcasting arm of Disney UTV made inroads into the UK market with the launch of UMP Movies on 12th December 2011. With the launch of UMP STARS, the company further strengthens its foothold in the region.