Sony banks on its crime shows; extends CID & Crime Patrol to Sundays

Starting today, fresh episodes of CID and Crime Patrol will be telecast only three days in a week

BestMediaInfo Bureau | Delhi | June 29, 2012

The Hindi general entertainment channels are becoming bullish on their weekend programming. In a recent announcement, Sony Entertainment Television has extended its top-rated crime shows, CID and Crime Patrol, to Sundays. Starting today, fresh episodes of CID and Crime Patrol will be telecast three days in a week – Friday to Sunday. Earlier, both the shows were being telecast on Fridays and Saturdays.

CID and Crime Patrol may have direct competition with Zee TV's new television series, Fear Files, based on paranormal forces that is launching tomorrow and will air every Saturday and Sunday at 10.30 PM.

CID and Crime Patrol have been the weekend chart toppers delivering more than 3 TVRs and contributing at least 10 GRPs per episode for the channel. With their extension on Sundays, these shows are expected to add more eyeballs for Sony.

Along with Kaun Banega Crorepati in October 2011, CID and Crime Patrol contributed a lot to establish Sony as the No. 2 Hindi GEC. Even after KBC, Sony remained the second most watched channel for a long time on the back of its refreshed fiction shows and top scoring crime shows. However, for the past few weeks, the channel has been facing stiff competition from Zee TV and Colors at No. 2, and in the last four weeks in a row, it has been displaced from No. 2. Last week, the channel recorded 201 GRPs.

Sony is aiming to strengthen its position once again with this move and is expected to touch new heights once the new season of KBC hits the screen. Auditions for KBC are already underway; however, Sony has not announced the launch date of the show.

Info@BestMediaInfo.com

Info@BestMediaInfo.com