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Quasar to revamp HDFC Life's website

The win comes on the back of a multi-agency pitch held in Mumbai

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Quasar to revamp HDFC Life's website

The win comes on the back of a multi-agency pitch held in Mumbai

BestMediaInfo Bureau | Delhi | June 18, 2012

publive-imageHDFC Life has awarded its corporate website duties to Quasar Media, a GroupM company. The agency's mandate is to revamp HDFC Life's existing website and facilitate richer user experience as well as drive insurance e-commerce. The win comes on the back of a multi-agency pitch held in Mumbai.

Quasar leveraged insights from a survey as well as a futuristic solution strategy factoring the changing needs of insurance. “We are very enthused about the win as it gives an opportunity to work with a very credible and trusted brand. We are absolutely looking forward to the partnership and doing some great work together,” said Moneka Khurana, Quasar's Business Director - West.

Quasar has over the years demonstrated capability in building great web platforms that go beyond brochure based websites. From enabling Dominos sell pizza's online through its website to enabling Apollo Munich increase conversions through an improved web experience, Quasar has been focusing on building web experience that add to the bottom line.

"At Quasar we see websites and web platforms as brand destinations that must be leveraged to enable the business. We are looking to forward to working with HDFC Life and helping them build a web platform that not only addresses the needs of the consumer but also helps make a business impact," said Garuav Nabh, Business Head, Quasar.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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