Best Media Info

Editor’s Picks

Microsoft teams up with Radio Mirchi for X-box

Plans a 3-week activity where Mirchi RJs invite kids via on-air contests to engage in a game of X-box at the studio

BestMediaInfo Bureau | Delhi | June 11, 2012

Think you are the X Box champ. Well then it’s time to gear up and showcase your skills.

Summer days just got merrier as Radio Mirchi, Delhi’s hottest radio station, and Microsoft ties up to provide oodles of fun and entertainment for children.

In a three week activity, Mirchi RJs will invite kids via on-air contests to engage in a game of X-box at the Mirchi studio where the lucky winner will get to take home a coveted Microsoft X-box!

“Delivering a rich experience is the best form of communication, and we partnered with Delhi’s leading Radio station Radio Mirchi to drive this big idea of driving an unforgettable experience for the kids on Xbox Kinect along with the famous RJs Anant & Sourav, Manish & Vikrant and Naved” – commented Anindya Ray, Vice President Lodestar UM, the media agency for X Box.

Sachin Tagra, Sr. Vice President Business Head North, Radio Mirchi, commented on the fun activity saying, “Radio Mirchi is stands for happiness and merriment and what better way to provide entertainment to our kid fans than by making them play their favourite games on X-box with our RJs! Loads of fun will happen in the Mirchi studio as the RJs and the talented little listeners battle it out for the prized X-box”.

Anshu Mor, Business Group Lead for Xbox India said, “It’s the ideal time for children to take some breather from studies and have fun with their friends and family. We are happy to associate with Radio Mirchi to bring entertainment and music to the kids. The variety of games, the excitement of competition and the thrill of motion gaming is a sure thing to forward to by everyone!”

Every week RJs Anant, Saurabh, Manish, Vikrant & Naved will select number of Mirchi juniors on their shows ‘Hi Delhi’, ‘2 Idiots’ and ‘Sunset Samosa’ and will clash their gaming skills against the worthy opponents. One lucky kid will be declared as the winner each week and will be rewarded with the Microsoft X-box!


Post a Comment