Endemol mulls 'Money Drop' in Hindi now

The highest selling global game format show has completed 150 episodes in the four southern languages aired by Sun Network

BestMediaInfo Bureau | Delhi | June 26, 2012

Endemol India, producers of hit primetime television content such as 'Big Boss', 'Fear Factor', 'Deal or No Deal' and several others, added another milestone by successfully completing  more than 150 episodes of its game show 'Money Drop'. Airing simultaneously across four regional channels of Sun Network, the show become a rage and is now one of the most popular game show formats in south India.

Buoyed by the tremendous success of the show, Endemol India is in talks with leading GECs to replicate 'Money Drop' in Hindi as well.

Popularly known as 'Kaiyil Ori Kodi Are You Ready?' in Tamil, 'Ko Aante Koti - Me Sontham Cheskondi' in Telegu, 'Kayyalli Koti - Haelbittu Hodeeri' in Kannada and 'Kaiyil Ori Kodi Are You Ready? in Malayalam, 'Money Drop' is a nerve wracking game show that challenges the participants' presence of mind. Backed by a unique mechanism that can multiply winnings to a life changing amount, this game show is a rollercoaster ride of emotions. One wrong move and the money can drop to practically nothing!

Deepak Dhar, CEO, Endemol India, said, “I'm ecstatic that the Indian market has accepted this global gaming phenomenon with open arms. The show is running successfully on Sun Network in four languages – Tamil, Telugu, Malayalam and Kannada. With 100+ episodes being successfully completed, we are sure that this high stake money game show will be a hit in the Hindi reality show market as well.”

The show has officially acquired the status of being the best-selling format of 2010-11 with the format being sold in 38 countries so far. With nine series in the UK, one series in the US on the Fox Network, second series in countries like Sweden, Italy, the Netherlands, third in Poland and fourth ongoing series in Russia, 'Money Drop' has now become a common parlance amongst south Indian audiences.

K Vijaykumar, Managing Director, Sun Network, said, “Our partnership with Endemol is proving very successful and we are thrilled to complete 150+ episodes of 'The Million Dollar Money Drop'. With its vast catalogue of entertainment hits, it is indeed a pleasure to be associated with this creative production company and we look forward to them bringing more of such innovative shows to the Sun Network viewers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com