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Cannes Lions 2012: Nine Indian shortlists in Media Lions

Cheil Worldwide, Leo Burnett and BBDO India secure 2 shortlists each; DDB Mudra Group, OMD and Mindshare have one nomination each

BestMediaInfo Bureau | Delhi | June 18, 2012

The shortlists for Media Lions have been announced for Cannes Lions 59th International Festival of Creativity where Indian agencies have secured 9 shortlists. This year 130 entries were submitted from India for Media category.

Among the Indian shortlists, Cheil Worldwide, Leo Burnett and BBDO India have secured 2 nominations each while DDB Mudra Group, OMD and Mindshare have got one nomination each.

Cheil Worldwide’s ‘Minus One Project’ for Samsung has been nominated in 2 sub-categories of Media Lions - Best Use of Integrated Media and Charities, Public Health & Safety, Public Awareness Messages.

Mindshare and OMD are two media agencies who have secured a shortlist each. The winner of Media Lions will be announced tomorrow.

Mainardo de Nardis, Chief Executive Officer, OMD Worldwide, Global is the Jury President for Media Lions while Premjeet Sodhi, COO, BPN (Brand Programming Network) is the jury member from India this year.

The list of shortlisted entries in Media category:

Title Advertiser Product Agency Sub-category
SMOKERS BALLOON CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION DDB MUDRA GROUP Mumbai Best Use of Ambient Media: Small Scale
HONEYMOON DOWN UNDER WORKS WONDERS TOURISM AUSTRALIA TOURISM AUSTRALIA OMD INDIA Mumbai Best Use of Branded Content & Sponsorship
INK PAD DOOR STEP SCHOOL DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai Best Localised Campaign
WORLD'S YOUNGEST JOB APPLICANT PLAN INDIA CHILD WELFARE FUND BBDO INDIA Gurgaon Best Consumer Engagement
HAPPY SPARROWS McDONALD'S HAPPY MEAL LEO BURNETT INDIA Mumbai Best Consumer Engagement
MINUS ONE PROJECT SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon Best Use of Integrated Media
YOU SHAVE. I SHAVE. P&G GILLETTE FUSION BBDO INDIA Mumbai Fast Moving Consumer Goods
DOMEX CLEANS UP HINDUSTAN UNILEVER DOMEX MINDSHARE Mumbai Fast Moving Consumer Goods
MINUS ONE PROJECT SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon Charities, Public Health & Safety, Public Awareness Messages

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