JWT, DDB Mudra Group, Leo Burnett and Percept/H secure one shortlist each; there were 85 entries from India in this category
BestMediaInfo Bureau | Delhi | June 18, 2012
The largest and most prestigious global international annual awards for creative advertising and communications, the 59th Cannes Lions International Festival of Creativity kicked off on Sunday at the Palais des Festivals. Over 34,000 works will compete to win Lions in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories. From India, a total of 1,182 entries have been sent to vie for honours in various categories.
In the shortlist for Promo & Activation Lions announced on Sunday, there are four entries from India. Indian agencies had entered 85 works this year in this category.
JWT Mumbai has secured a nomination for ‘God’s own delivery boys’ campaign for The Times of India, Kerala, in Publications & Media.
DDB Mudra Group Mumbai’s ‘The Killing Stapler’ campaign for Sanctuary magazine has been shortlisted for Best Use of Guerilla Marketing in a promotional campaign.
Leo Burnett Mumbai has also secured a shortlist under the sub-category Charity for its ‘Ink Pad’ campaign for Door Step School.
Percept/H Mumbai’s self campaign ‘The anti-terror bag’ has been shortlisted under Public Health & Safety, Public Awareness Messages.
The jury for Promo & Activation is chaired by Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand while Pratap Bose, Chief Operating Officer, DDB Mudra Group, India is the jury member representing India.
The winners for Promo & Activation Lions will be announced today.
The list of shortlisted entries in Promo & Activation:
|THE KILLING STAPLER||SANCTUARY MAGAZINE||MAGAZINE||DDB MUDRA GROUP Mumbai||DDB MUDRA GROUP Mumbai||Best Use of Guerilla Marketing in a Promotional Campaign|
|GOD'S OWN DELIVERY BOYS||BENNETT, COLEMAN & CO.||THE TIMES OF INDIA - KERALA||JWT Mumbai||JWT Mumbai||Publications & Media|
|INK PAD||DOOR STEP SCHOOL||DOOR STEP SCHOOL||LEO BURNETT INDIA Mumbai||LEO BURNETT INDIA Mumbai||Charities|
|THE ANTI-TERROR BAG||PERCEPT||PERCEPT||PERCEPT/H Mumbai||PERCEPT/H Mumbai||Public Health & Safety, Pubic Awareness Messages|