'Beautiful game' gives spectacular viewership growth for Euro 2012
Neo Sports and Ne0 Prime see 45 per cent growth in quarter-finals ratings over previous edition
BestMediaInfo Bureau | Delhi | June 28, 2012
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The total television tune-ins for the first 27 games of UEFA Euro 2012 being telecast on Neo Sports and Neo Prime has seen a phenomenal growth of over 33 per cent over the last edition. Besides, the viewership rating has grown by 27 per cent in the core football audience.
As predicted, the viewership in the business end of the tournament has further surged. There is a stellar growth of 63 per cent in the average rating of the quarter-finals compared to the group stage. In fact, the viewership of the quarter-finals has grown a whopping 45 per cent since Euro 2008.
Viewership Snapshot
|
Euro 2008 |
Euro 2012 |
Growth |
| Viewership |
0.60 |
0.76 |
27% |
| Tune Ins |
14.3 Mn |
19 Mn |
33% |
| QF Viewership |
0.80 |
1.16 |
45% |
| Highest Rated QF |
1.19 |
1.62 |
36% |
Source: TAM, 6 Metros, CS M 15+, ABC; Tune Ins – CS 4+
Prasana Krishnan, COO, Neo Sports Broadcast, said, “The exponential growth in ratings during the business end of the tournament is in line with our aggressive viewership forecast. I expect the ratings to further propel as the 4th quarter-final witnessed an intense and hard fought battle between Italy and England and the semi-finals will see the four best teams compete against each other. This edition of UEFA Euro 2012 has been a win-win for the fans, advertisers and us.”
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