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BuzzInContent Awards acquires fashion jewellery portal

Acquires cash & equity along with merchandising team of the fashion jewellery portal

BestMediaInfo Bureau | Delhi | May 11, 2012, the home, lifestyle and fashion e-retailer has acquired – fashion jewellery e-retail company founded by entrepreneur Shraddha Danani. The deal comprises of cash & equity and has acquired the merchandising team also as a part of this deal. is one stop portal for all your style aspirations which houses exclusive brands and designer jewellery and accessories at unbelievable prices. The jewellery available on is contemporary & trendy and has innumerable options to choose from! The exquisite pieces will now be available exclusively on!

An entrepreneur, Shraddha has also set up Design Studio creating designer home accessories other than She has been pivotal in shaping the consumer mindset and literally got jewellery e-retail started in India! With her experience spanning over a decade, Shraddha has been instrumental in setting up 2 companies- Design Studio and Shraddha has also been associated with Accenture and Tata Infotech in her prior stints.

Expressing his delight over the acquisition, Manmohan Agarwal, CEO of Bigshoebazaar India Pvt. Ltd (owner said, “Jewellery e-retailing as a category is very nascent category right now and we would like streamline our efforts in making it the next big thing! with its largest logistics and delivery network can provide Stylishyou within Yebhi the deepest reach. We at Yebhi, make constant efforts to improvise on the basis of people's feedback and now is the demand is highest for jewellery and thus we will ensure that along with lifestyle, Yebhi will also be India's largest online jewellery store.”

Commenting on her latest move, Shraddha Danani said, “ has been synonymous with offering a wide array of products to its discerning customers and delivering the best of the products at the shortest time ever. I am excited to have joined the team and I look forward to an interesting journey with the basic intent of leading the jewellery category in the country and participation across existing and new products.”

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