Volkswagen ropes in Neil Nitin Mukesh for Think Blue. initiatives

The initiative encourages people to take their first step towards a greener future by planting saplings at home

BestMediaInfo Bureau | Delhi | May 1, 2012

Volkswagen, Europe's leading car manufacturer announced that the young and rising Bollywood actor Neil Nitin Mukesh will be supporting its Think Blue. initiatives in India for the next one year.

Neil who is an avid supporter of environmental activities first lent his support for Volkswagen at the recent Auto Expo in New Delhi encouraging people to take their first step towards a greener future by planting saplings at home.

Says Lutz Kothe-Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. “Neil and we first met in New Delhi during one of our Think Blue. initiatives at the Auto Expo and we realized Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest in automotive technologies which was a perfect fit with the Brand's philosophy.”

“We are really excited to have his support for our Think Blue campaign in India” concludes Kothe.

In addition to this Volkswagen handed over the keys of the all new Passat to Neil Nitin Mukesh, a carline based on efficient BlueMotion Technologies, and one that represents the credibility of the Think Blue. mindset.

Speaking on the occasion actor Neil Nitin Mukesh said “It is an honour and privilege to be associated with Volkswagen and its Think Blue. campaign. I really look forward to doing my bit for a blue planet.”

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