His immediate focus will be to work on the regional channels the group plans to get into
BestMediaInfo Bureau | Delhi | May 17, 2012
Viacom18 has appointed Vivek BahlÂ as the Network Advisor Content. Â As a part of this new role, Vivekâs immediate focus will be to work on the regional channels the group plans to get into. Besides he will also play a strategic role in planning, development of new content. He will report toÂ Raj Nayak, CEO â COLORSÂ and will have a parallel line of reporting to the Regional Head.
Announcing his appointment, Raj Nayak, Chief Executive Officer COLORS said, âVivek comes with great experience in developing content for different genres and his understanding of the television and entertainment industry is quite phenomenal. We believe he will play a significant role in not only in further developing & strengthening the current content on Viacom18âs offerings but also in the expansion of the networkâs upcoming regional channelsâ
Speaking on his new assignment Vivek Bahl said,Â "Viacom18 is a network that, through its various channels, reaches to multiple audiences across the country. I am extremely excited about this opportunity to help take the content and the network to the next level. I am looking forward to working with the incredibly talented team at Viacom18 and help escalate the properties to reach out to a larger audience across the country.â
Vivek Bahl joins Viacom18 from Turner International, where he was Chief Content Officer for India and headed the content strategy and development for Turnerâs entertainment brands in India which included Imagine TV, Cartoon Network, Pogo and Warner Brothers. He has over 25 years experience in the entertainment industry and a strategic cross-functional perspective. Prior to this, he has worked with leading television networks in India including Star TV and Zee TV, where he helped in the development of multiple fiction and non-fiction properties including Antakshari, Banegi Apni Baat, Jassi Jaisi Koi Nahi, Banoo Mein Teri Dulhan, Jab Love Hua, Bidaai, Yeh Rishta Kya Kehlaata Hai, Saath Nibhana Saathiya, Sindoor, Saat Phere, Betiyaan, Maayka and Pratigya.