Tata Housing Splashes Colour with the Mumbai Wallbook

Inspires artists in Mumbai to 'Design their Dream City' on Sunday, May 20

May 18, 2012:

In an endeavor to support a vibrant art and cultureto beautify the city, Tata Housing Development Company Limited (THDC); India's fastest growing real estate developer takes the initiative to design the first longest wall painting activity in Mumbai –The Mumbai Wallbook.On 20thMay, THDC is encouraging Mumbai Kars to express their love for the city by designing different facets of their dream city in colours at Tulsi Pipe Road.

Around500 artists will be putting up their imagination with the theme 'Design Your Dream City'. The activity will be judged by eminent artists from the Industry.  Speaking about their association with the Mumbai WallBook, Rajeeb Dash, Head of Marketing at Tata Housing said, “We are very happy to be associated with the Mumbai Wallbookproject and do our bit to design the beautification of the city by promoting this event. This is an initiative to redecorate the defaced city walls, with beautiful theme-based paintings by professional painters. This provides Mumbaikars anopportunity toexpress themselves as well as project a positive message to the society through art and what they desire their city to look like.”

The Mumbai WallBook is an attempt by Tata Housing &Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting

Artists can participate individually or in groups.

Event: Tata Housing presents The Mumbai Wall Book

Location: Mahim&Dadar on Tulsi Pipe Road, Mumbai

Date: Sunday 20^th May, 2012

To know more about the event and for registrations please log on to www.facebook.com/tatahousing or contact08652675485, 08652674816

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