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Star claims 1 in 3 Indians has watched Satyamev Jayate

Reaches out to 330 million Indians over the first three episodes

BestMediaInfo Bureau | Delhi | May 30, 2012

Satyamev Jayate has demonstrated a growth trend in its third week post launch. The show has delivered a historic reach of 330 million people over the first three episodes aired in India, which translates into about one in three Indians having watched Satyamev Jayate since the launch on May 6.

As per the TAM data for Week 21 provided by Star India in a press communication, Satyamev Jayate ratings grew to 4.6 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India). This reflects a growth over the previous week. These are simulcast ratings of the original episode aired on Sunday morning 11 AM across nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

The combined viewership over the first three weeks crossed 97 million, the channel has claimed on the basis of TAM Universe (original + repeat airings). When extrapolated to all-India Universe, as per industry conversions, this means that the show has reached out to 330 million Indians since its launch.

Satyamev Jayate also had a massive 44 per cent share of the Sunday morning slot in terms of reach. Nearly half the viewers all over India are watching TV on Sunday morning are watching Satyamev Jayate, the channel has said.

The show continues to create massive buzz in the online space and has generated more than 500 million impressions. It has reached out to more than 80 per cent of the Twitter audience and has generated a record 190 million impressions since launch. The show has trending in the top spots on Twitter during and post every new episode. On Facebook the show has reached out to 30 million users and generated more than 300 million impressions. The show has also had more than 13 million views on YouTube with a massive 97 per cent ‘like’ rate. The show has received close to 3 million votes of support and over Rs 14 million has been received as donations till date.

Sanjay Gupta, COO of Star India, said, “Satyamev Jayate continues to grow in reach, ratings and impact in its third week. The show has reached out to one in three Indians with a message of hope and has sparked stories of change at a personal and societal level.”


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