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Radiowalla Network ties up with Aidem Ventures

Aidem will handle ad sales for Radiowalla Network’s SpotRadio and its Internet radio platform, Radiowalla

BestMediaInfo Bureau | Delhi | May 29, 2012

Aidem Ventures and Radiowalla Network have announced a tie-up that is set to add a new sound to commercial establishments. Aidem will not only handle service sales and ad sales for Radiowalla Network’s SpotRadio but also ad sales for its Internet radio platform, Radiowalla.

SpotRadio, a service by Radiowalla Network, is a specialised service that creates customised, targeted and premium radio for retail and corporate establishments keeping in mind their customers’ and employees' taste and preferences. It aims to build music associations that subtly connect a customer and employees to a brand. This subsequently contributes to overall in-establishment customer experience resulting in increase in time and money spent at the establishment as well as enhances employee productivity.

SpotRadio gives business owners complete control, customisation and flexibility. It helps them target their in-store audience by inserting promotional messages that are used to inform customers in real time about on-going sales, events and promotions. This directly impacts the bottom line, due to increased add-on sales. In addition to this, they can also choose to run selective, premium ad campaigns within the establishment, enhancing revenue opportunities.

Radiowalla is a direct-to-consumer radio service which offers a variety of special interest, mood enhancing Internet radio channels that indulge audiences worldwide. Radiowalla offers music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.

Commenting on the collaboration, Kaushal Dalal, Executive Vice President, Aidem Ventures, said, “We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. Besides, Aidem commands ample domain expertise, including in the media services and ad sales spaces. This will also be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, Internet radio offers many advantages over personal saved music and is in line with building our online sales strategy."

Anil Srivatsa, CEO & Co-founder, Radiowalla Network, said “SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3,000 locations in India. Gloria Jeans, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. Aidem’s team of young, motivated professionals commands great trust among Indian advertisers. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader.”

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