MEC turns 10. Happy birthday!

The agency won most golds at Goafest 2012, and was adjudged winner at Festival of Media Global for creative of media. As a founding partner of GroupM, MEC pioneered the concept of group trading

BestMediaInfo Bureau | Delhi | May 15, 2012

Media agency MEC celebrates its 10^th anniversary today. Created in 2002 from the first ever merger in WPP's history, two of the industry's most innovative independent businesses, The Media Edge in North America and CIA in Europe, came together to become MEC.

Named by RECMA as the fastest growing global media network of the decade, MEC was the first media agency to create a specialist digital operation, 'Outrider', as early as in 1995, and by 2003 these services were fully integrated within the agency, enabling it to offer a seamless paid, owned and earned product to clients.

As a founding partner of GroupM in 2003, MEC pioneered the concept of group trading and GroupM remains a unique and groundbreaking concept in the industry.

In its first decade, the agency has racked up some remarkable achievements:

• The first media agency to win a Cannes Media Lion
• The only agency to win Advertising Age's Global Media Agency of the Year twice in consecutive years
• The only agency to win Adweek's Global Media Agency of the Year twice in consecutive years
• Voted Asia Pacific Agency of the Year by Media magazine in 2007
• 53 Media Agency of the Year awards in local markets around the world

Today, MEC has over 150 offices in 84 countries and employs over 4,000 people. MEC India was launched in 2004 and has full-service offices in Mumbai, Delhi, Chennai and Bangalore. Both their specialist divisions – MEC Interaction (digital services) and MEC Access (entertainment, sports and partnerships) – were launched in 2008.

Interestingly, this anniversary year has brought much cheer for MEC India.  Not only did the agency win most golds at Goafest 2012, they were adjudged winner at Festival of Media Global for creative of media.

Shubha George, Chief Operating Officer, South Asia MEC, said, "I am delighted to be part of MEC's journey from the start here in India. And, I am proud that the fledgling agency that we were has blossomed into a super successful organisation that brings on board the best mix of strategic thought, innovative action and analytical measurement. MEC's culture is both unique and infectious and on this day when MEC turns 10, I thank all my colleagues – current and those who have helped build the agency in the past – and wish us an even more successful decade to come."

Speaking on the occasion, T Gangadhar, Managing Director, MEC India, said, 'I am proud to be a part of MEC, a global network that is an exciting combination of strategic communications planning and an idea-centric culture. While we will continue to take inspiration from our prolific past, this occasion is apt time to renew our vows to our clients, staff and associates.”

Watch the poster marking 10 years of success;

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