Live from the console goes national with 9XO

Live from the Console is a collaborative effort between Day 1 - a Sony Music Independent and Oranjuice Entertainment

BestMediaInfo Bureau | Delhi | May 24, 2012

Live from the Console, a Day 1 (Sony Music Independent) & Oranjuice Entertainment initiative now gets a national platform on the international Music channel 9XO.

Says Shridhar Subramaniam, President – Sony Music Entertainment India & Middle East, “What began as a humble exercise to present new bands with an alternative platform that brings about music discovery & also like-minded people together, has now surged forward and gone national. We're thrilled to partner with 9XO to promote musicians and independent music to an all new level. Going beyond Mumbai, this year Console edition will also be launched in Kolkata and a few other cities “

Launched in July 2011 at Mehboob Studio, Bandra Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music. These Emerging bands will get an opportunity to showcase their talent on a national television channel through this association with 9XO.

Speaking of the association Luke Kenny Programming Head for 9XO said “We are delighted to be associated with the event Live from the Console which highlights the Independent music talent in India. This association with the event will bring to the fore talented artists out there playing original music and give them the national recognition that their music merits. “

Owen Roncon, Managing Director - Oranjuice Entertainment said, “It's great news for artists as they usually don't get any national recognition and with our association with 9XO we are sure thousands of people will be able to appreciate Indie artists and their music”

The lineup of music artists playing at the Live from the Console on 26^th May 2012 are Harbour Light (Singer & Songwriters), Stella by Starlight (acoustic folk & alternative rock) and The Ungulates (Folk & Alternative Rock)

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