Lintas Initiative Media wins media duties for DS Group's Chingles

Wins the business after a closely fought multi-media agency pitch involving other leading media agencies

BestMediaInfo Bureau | Delhi | May 2, 2012

Dharampal Satyapal Limited (DSL) made its foray into the confectionery market with the launch of 'Chingles' chewing gum few months back. The chewing gum has been launched under the Pass Pass brand with Pass Pass Chingles as the first offering. The new product launch is being supported by a multi-media communications campaign to be started in middle of May'12.

DSL has partnered with media agency Lintas Initiative Media for the launch of its media campaign to create high decibel impact to its powerful creatives. LIM won the business after a closely fought multi-media agency pitch involving other leading media agencies.

“We are excited to work with DS Group to launch a new brand in the gum market and capture the ever moving youth segment. We are happy as our strategy and might of buying won us this very competitive pitch.” says Raghav Subramanian COO, Lintas Initiative Media.

CK Sharma Business Head (Mouth Freshner), DSL added “Chingles is positioned as a 'prank' enabler to add excitement to the young consumer segment.  The presentation of Lintas Initiative reflected their entrepreneurial talent offering new ideas and strategy to capture our target audience and make an impact in the electronic media.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com