Edelman appoints Cornelia Kunze as Vice-Chairman for APAC

Kunze will move to Mumbai and support Robert Holdheim, MD, Edelman India in business development in the wake of the Tata win by Rediffusion/Edelman

BestMediaInfo Bureau | Delhi | May 9, 2012

Edelman, one of the world's largest public relations firm, has named Cornelia Kunze as Vice-Chairman of Edelman Asia Pacific. Kunze, currently CEO of Edelman Germany, will support David Brain, President and CEO, Asia Pacific, and the regional team in building Edelman's fastest growing region. Kunze will be based in Mumbai and report to Brain.

Kunze will have a particular remit to help develop the consumer and brand planning offer. She will also further develop Edelman's current stable of German clients in the region which includes, BMW, Osram, BASF and TÜV SÜD. In India, Kunze will support Robert Holdheim, Managing Director of Edelman India, with the rapid development expansion of that business in the wake of the Tata win by Rediffusion/ Edelman.

Kunze's placement in Mumbai is a reflection of the growing importance of India in the region for Edelman. Asia Pacific markets are emerging at unprecedented rates and India marks a significant point of growth for the entire region.

“Cornelia brings with her the understanding that smart companies recognise the need for competitive advantage by being more strategic in their public relations approach. I worked with Cornelia for seven years in EMEA during which time she took our business in Germany from $6 million to $18 million in 2012, and leaves us now with, by far, the most awarded marketing PR offer in that country,” said Brain.

“While I will miss my fabulous German colleagues and clients, I am really looking forward to this new challenge in Asia and to being based in India, a market I experienced for six weeks last year,” said Kunze.

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