DDB MudraMax bags media duties for Ashok Leyland's Heavy Vehicles

With this new business, worth Rs 25 crore, the agency becomes the sole media AOR for Askok Leyland

BestMediaInfo Bureau | Delhi | May 11, 2012

DDB MudraMax, the experience and engagement network of the DDB Mudra Group, has bagged the media duties of Ashok Leyland - Heavy Vehicles. The incumbent agency was Mindshare. The size of the business is said to be in the range of Rs 25 crore. The account will be handled by the Chennai office of DDB MudraMax.

Commenting on choosing DDB MudraMax, Alok Saraogi, Head, Brand & Marketing Communications, said, “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy was insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”

Commenting on the win, Sathyamurthy Namakkal, President & Head, DDB MudraMax, Media, said, “This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland and we are very glad about this.”

Pratap Bose, COO, DDB Mudra Group, commented, “This win comes on the back of Ashok Leyland awarding us their LCV business last year, and it is indeed gratifying that our client has reposed their faith in us again. That is what I am most happy about.”

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