Colors launches new primetime fiction show 'Madhubala...Ek Ishq, Ek Junoon'

Commemorating 100 years of Indian film industry,  the show premieres on May 28 and takes 8.30 pm slot from Monday to Friday

BestMediaInfo Bureau | Delhi | May 22, 2012

2012 marks the onset of the 100 years of Indian cinema and to celebrate this landmark moment, COLORS is launching a first-ever magnum-opus against the backdrop of the film industry, 'Madhubala...Ek Ishq, Ek Junoon'. Representing the Indian film industry and extending support for this first-of-its-kind venture on Indian television was industry stalwart Ramesh Sippy who shared insights on the soon disappearing fine line between films and television.

Everyday millions make their way to Mumbai – the city of dreams to struggle for a ticket to the top. While some are successful and become stalwarts in the industry, many of the others fade into obscurity. Madhubala is a love story set against the backdrop of the film industry that beautifully weaves in multiple stories of people that challenge their dreams opposed by luck.

Shot on a scale to match the grandeur of the film industry, Madhubala will provide a glimpse into the lives of the real Bollywood stars while showcasing the challenges and struggles of the people facing the arclights and fulfilling dreams while being grounded with real emotions in the back. This never-seen-before concept including an ensemble cast with actors like Raj Zutshi, Drashti Dhami, Vivian Dsena, Shagufta Ali, Sushmita Mukherji and Rakhi Vijan among others. Madhubala will premiere on May 28, 2012 and take 8.30 pm slot from Monday to Friday.

Lights... Camera... And Action... The story begins in the rustic town of Motihari in the interiors of Bihar, the story shifts focus to the bustling city of Mumbai. Bridging the gap between the simpletons and the superstars of the Indian film industry, Madhubala...Ek Ishq, Ek Junoon takes you through the tumultuous ride that connects the ordinary man to the glamour of this sapnon ki duniyaan. From being a nobody to suddenly being somebody, Madhubala, played by Drishti Dhami, sees her life undergo incessant ups and downs that creates a domino-effect taking her down a path she never chose for herself – she joins the film industry with the help of superstar RK, portrayed by Vivian Dsena and turns a star overnight. With behind-the-scenes insights from the industry, this show traces Madhu's journey from being a simple girl next door to becoming a superstar.

Presenting Indian television's first ever magnum opus set against the backdrop of the film industry, Prashaant Bhatt, Weekday Programming Head – COLORS said, “It is our constant attempt to bring unique and entertaining content to our audiences. Madhubala...Ek Ishq, Ek Junoon is the first-of-its-kind show on Indian television that presents an unconventional love story while revealing the different aspects that make the glitz and glam side of the film industry. The show is an archetypal movie involving high budgets and hard work that ties together the larger than life film industry with a dynamic star cast and an incredible storyline. That this idea coincides with the 100th year of the film industry creates a déjà vu feeling in our hearts making us believe that the time is right for our viewers to witness the magic of the silver screen on their television sets.”

Speaking about the production value of the show, producer Saurabh Tewari – Nautanki Films said, “Madhubala...Ek Ishq, Ek Junoon is a concept that is very close to our hearts owing to the unique storyline. Being a part of the entertainment industry, it was critical for us to recreate the magnitude of drama of the silver screen for television audiences to replicate a movie watching experience. With the current television offerings focusing on slice of life shows, Madhubala comes in as an unexplored concept - a first on Indian television. Using the canvas of the film industry, the show provides insights into the ups and downs faced by everyone involved in the making and building of a superstar. To amplify the overall experience while highlighting the larger than life film industry, we have shot scenes not only in real locations across Mumbai, but also for the first time in Indian television history ventured into Ramoji Film City in Hyderabad.”

Gracing the occasion, Ramesh Sippy – the man behind geniuses like Sholay, Shakti and Seeta Aur Geeta said, “It is great to see that with cinema completing its 100 years of existence, there are shows that are paying tribute to the film industry, and with COLORS' bringing in a magnum opus like Madhubala which will bring in the flavour, essence, emotions and dialect of the films, one just gets closer to what goes behind in the making a film and the real heroes at the back.”

While Madhubala will pay tribute to the contribution of the film industry in our everyday lives, it will also deal with the lives of simpletons while highlighting the challenges involved in facing the arch lights and fulfilling dreams. Produced by Nautanki Films the show brings together a star-studded ensemble cast including Drashti Dhami, Vivian Dsena, Raj Zutshi, Shagufta Ali, Pallavi Chandran, Rakhi Vijan, and Sushmita Mukherji among others in pivotal roles.

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