Turner brings the curtain down on Imagine TV

The decision to shut down the channel was a result of the fact that Imagine TV has not performed and grown as per expectations

BestMediaInfo Bureau | Delhi | April 12, 2012

Turner Broadcasting System Asia Pacific, Inc. (Turner) today announced the decision to cease business operations of its Hindi general entertainment channel 'Imagine TV', together with its international feed 'Imagine Dil Se'. The operation shuts down w.e.f. today.

Imagine TV has not performed and grown as per expectations. While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.

Siddharth Jain, Managing Director- South Asia, Turner International India, said, “We are grateful to the Imagine team, which includes some of the most talented and creative people in the Indian media industry. We will use our best endeavors to make this as smooth a transition as possible for them.”

Jain further said, “The company remains committed to future investments and long-term participation in India. As one of the largest global media companies operating in India, Turner has enjoyed a successful track record in delivering high-quality, compelling and entertaining content to our local audiences over the course of three decades. We currently operate some of the strongest media brands in India, including HBO, CNN, Cartoon Network, POGO, WB, TCM and Boomerang. We will continue to be leaders in the media and entertainment industry and to explore expansion opportunities in this important market.”

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