Starcom bags Linc Pens' media mandate

It won the business in a recent multi-agency pitch and the account will be handled by the agency's Mumbai office

BestMediaInfo Bureau | Delhi | April 18, 2012

In a recently held multi-agency pitch, Starcom Worldwide bagged the media mandate for Linc Pen & Plastics, leaders in the writing instruments industry. Starcom would be handling Linc Pens' entire media portfolio, to be managed from its Mumbai office.

Linc Pen & Plastics' portfolio consists of 50 products, which are sold in over 30 countries. Along with 12 direct retail stores, the company supplies its products to the likes of Sanford, Wal-Mart, Tesco, etc.

Confirming the appointment, Tanmay Chattopadhyay, General Manager - Marketing, Linc Pens, said, “Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for their ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer.”

Commenting on the win, Rajendra Dwivedi, Vice-President, Starcom Worldwide, Mumbai, said, “We are extremely happy with the win and look forward to our alliance with Linc Pens. We are sure our approach of Human Experience strategy will create long-lasting associations between brand and consumer. Our robust planning coupled with proprietary tools and techniques will make it a preferred brand among consumers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com