Star Movies takes radio route to play movies on viewers' choice

An engaging & innovative concept where viewers select and watch their favorite Hollywood blockbuster once every month

BestMediaInfo Bureau | Delhi | April 10, 2012

Star Movies has launched You Pick the Flick; an initiative that gives viewers the freedom to choose their favorite Hollywood blockbuster movies once every month from a list of four movies.

To choose their favorite flick, the viewers can simply log on to the STAR Movies Facebook page - and choose the movie they want to watch on a Sunday night. So gear yourself, log on and make your vote count, as Star Movies promises to set your heart racing as it kick starts the property on 15th April 2012.

This April the 4 Hollywood blockbuster movies to choose from are Black Swan, The Nutty Professor, Snatch and Bad Boys.

Commenting on the new innovative slot, Saurabh Yagnik, GM & Sr. VP, English Channels, STAR India, says, “Our viewers are natives of the digital world and we have constantly seen them seeking movies of their choice on the STAR Movies fan page when they engage with us on social media. This inspired us to launch the property You Pick the Flick, where our viewers will get the freedom to choose the Hollywood blockbuster that will air on their favorite channel. We are confident that this property will provide a unique and engaging experience for our viewers and the 600,000 fans on social media. This will reaffirm our position as the leading destination for Hollywood movies in India.”

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Info@BestMediaInfo.com