Star India ropes in SKODA as official car partner of Satyamev Jayate

The show has Airtel as the title sponsor while it is powered by Aquaguard

BestMediaInfo Bureau | Delhi | April 19, 2012

ŠKODA AUTO India has announced their association with Satyamev Jayate - the show that will mark superstar Aamir Khan's television debut on Star Network. Satyamev Jayate will be aired across multiple channels on the Star network, reaching out to more than 400 million viewers across the country.

ŠKODA intends to strike a chord with the Indian audience through their association with Satyamev Jayate. The show is a reflection of the core values that ŠKODA AUTO stands for. It provides a brilliant opportunity for ŠKODA to reach out to millions of households across the country which the network plans to touch through this programme.

About this association, Kamal Basu, Head - Marketing, ŠKODA AUTO India said, “ŠKODA India is extremely proud to be associated with Satyamev Jayate - a show that will connect with the Indian audience not just due to its content, but also its contemporary relevance. Having spent a decade in India, we felt that this association has come at the right time for the brand and will further strengthen ŠKODA's values in the minds of our target audience. We expect this partnership to be effective and successful due to Aamir Khan's powerful first time presence on TV and Star's network strength.”

Talking further about the new show, Gayatri Yadav EVP, Marketing – Star Network says, “The show marks Aamir Khan's debut on Indian television and will push the frontiers of programming to deliver content that is differentiated, impactful and engaging. It is a show that best reflects Star network's vision of “Inspiring a Billion Imaginations” and is the only show to be simulcast across the length and breadth of the country in multiple languages, making it a truly a universal show.”

Satyamev Jayate will be aired on all Star TV channels, starting Sunday May 6th, 11 am onwards.

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