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Roger Darashah to head Tata Group’s PR business at Rediffusion/Edelman

He moves from Edelman’s Barcelona office and brings 20 years of global experience

BestMediaInfoVureau | Delhi | April 16, 2012

Roger Darashah from Edelman’s Barcelona office has taken charge as Director, Rediffusion/Edelman, which provides PR strategy and counsel for Tata Group companies.

Darashah has over 20 years of PR experience, managing international programmes for companies like Hewlett-Packard, Adobe, Research in Motion (Blackberry), Gamin, Western Digital and Compaq.

Born and educated in the UK, Darashah spent ten years in France before moving to Spain four years ago. Before coming to India, he was Executive VP and Deputy Managing Director of Edelman EMEA. In this role he built a pan-European operational network to support clients such as HP, LinkedIn, Adobe and eBay, providing strategic counsel, strategy and planning to deliver consistent and compelling campaigns across the region.

“I am really excited about the opportunity of working with the Tata Group of companies whose reputation and customers extend well beyond India. I am particularly looking forward to building on my experiences of globalising brands, in this case  from the vantage point of one of the most exciting and dynamic economies in the world,” Darashah said.

Robert Holdheim, Managing Director of Edelman India, said he is looking forward to Darashah’s “experience in managing multi-markets across countries bringing an organisational excellence to the management of the Tata mandate in public relations”.

“I welcome Roger Darashah both to India and to the team,” said Arun Nanda, Chairman and Managing Director, Rediffusion-Y&R. “His professional experience with global clients, like handling a client like HP in over 45 countries, should prove invaluable to us. We would seek to ensure that Rediffusion/Edelman provides the best-in-world class support to our client.”

Before joining Edelman, Darashah was Managing Director of the technology PR agency Hotwire France for five years supporting a range of clients including RIM, Western Digital, Interwoven, TCS and Infor. His previous experience includes Cable & Wireless where he was PR manager for the operator’s corporate division, and Weber Shandwick, where he provided pan-European PR support for HP’s Personal Systems Group based in Grenoble, France.

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