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Policybazaar.com assigns ad sales duties to Aidem

Optimisation of ad space available on the website to add a value proposition for prospective customers

BestMediaInfo Bureau | Delhi | April 3, 2012

Media consulting, marketing and advertising sales company, Aidem Ventures, has been appointed as the advertising partner for Policybazaar.com, the largest insurance and financial products portal.

Announcing the appointment, Akshay Mehrotra, Chief Marketing Officer, Policybazaar.com, said, “Currently, we attract close to 5 million users each month to our website. Consumers visit our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and mutual funds. With such large customer visits we wanted to optimise the ad space available on our site and have roped in Aidem to reach out to more advertisers.”

Mehrotra further said, “Our common goal and shared commitment to provide a premium quality service to our respective clients has lent a strong base to this partnership. With massive traffic on our site, an advertiser would not need much of time in taking a decision. We look forward to a mutually profitable, long-term non-exclusive relationship with Aidem Ventures and wish them luck for this win.”

Said Shailendra Shetty, Head, New Business Initiatives, Aidem, “It gives us immense pleasure to be associated with an online market leader of Policybazaar.com’s stature; it’s a great way to start the year. We are very excited with this mandate to enhance the advertising potential of the brand. With an average user spending 16 hours per week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their ad sales mandate. As has been said often, today, almost every brand’s path-to-purchase starts on the digital medium.”

Policybazaar.com is the largest online insurance aggregator in India and is an InfoEdge (Naukri.com) and Intel Capital investee company. It began operations in 2008 and is the key force in establishing the online insurance aggregation model in India.

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