Philips is re-entering the handsets market after almost a decade. The account size is estimated at over Rs 15 crore
BestMediaInfo Bureau | Delhi | April 2, 2012
Percept group’s Mash Advertising has won the Philips mobile handset account. The win is significant as Philips has moved its business outside the global alignment with DDB Mudra for the first time. The account size is estimated at over Rs 15 crore. Philips is re-entering the mobile handset market in India after almost a decade.
Amitabha Lahiri, CEO, Mash Advertising, said, “We are truly delighted to add Philips to our roster. After all, an entire generation in this country had grown up with this brand. The residual brand equity will of course be useful to rekindle a favourable predisposition amongst a much younger target group.”
R Mahendran, President & Business Head of Conplex International, Sole Distributor of Philips in India, commented, “We saw the differentiated approach from Percept in both strategy and creative. They were truly tailor-made for the respective target groups. And that really was the clincher.”
Mash Advertising is set to take the game for Philips to another level and meet the desired goals and objectives with their expertise in the advertising industry.