MOVIES NOW hikes ad rates by 100 percent

The channel claims that the category delivers a significant 74 GRPs week on week, post the launch of MOVIESNOW compared to 50 GRPs before its launch

BestMediaInfo Bureau | Delhi | April 4, 2012

After harvesting the English Movie Channel Category by a whopping 50% and leading the category with 30% channel share in 2011-2012. MOVIES NOW has announced the hike in ad rates by 100 per cent.

The channel claims that the category delivers a significant 74 GRPs week on week, post the launch of MOVIESNOW compared to 50 GRPs before its launch.

Speaking on the same Ajay Trigunayat, CEO English Entertainment Channels, Times Television Network said “We are committed to delivering comprehensive value to all advertisers:

• Most Preferred movie titles
• State-of-the-art technology ensuring superlative audio-video experience with HD telecast
• Homogeneous presence across all 8 metros & now 1 mn+ towns
• Best on-air 'look & feel' with quality graphics & packaging; providing the most conducive urban affluent environment for advertisers

With a very robust 1 year performance and an equally strong 8 weeks performance, we sincerely believe that the brand deserves premier and premium pricing.”

Numerous brands have partnered with MOVIES NOW over the last year. Having recognized the strength of the brand, a large number of advertisers have made premium investments on the channel to engage with the Affluent Urban English Speaking audiences that MOVIESNOW caters to.

Mandar Natekar, National Revenue Head, MOVIES NOW, Times Television Network adds “We have received an overwhelming response from the advertisers. With over 500 brands on board: we are extremely grateful to our clients & partners for their tremendous support. While we wish there was more inventory to service more clients, we aim to create new benchmarks that will help us enhance client delight.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com