Madison wins media duties of Enamor

The estimated account size of the business is Rs 20 crores; the account will be handled by Madison's Bangalore office

BestMediaInfo Bureau | Delhi | April 30, 2012

Madison Media Omega has just announced the win of media AOR of Gokaldas Intimatewear P Ltd makers of Enamor lingerie. The Account was won in a multi agency pitch. The agencies that participated in the Pitch were Maxus, OMD and R K Swamy Media. The account was previously handled by Lintas Media Group. The account will be handled out of Madison's Bangalore office.

The estimated account size of the business is Rs 20 crores.

Says Sam Balsara, Chairman & Managing Director, Madison World, “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”

Madison Media was recently in the news for winning the Crompton Greaves and Dixcy Textile's Media AOR.

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