The agency will handle the entire range of Crompton Greaves products and the business is estimated to be worth Rs 50 crore
BestMediaInfo Bureau | Delhi | April 23, 2012
Madison Media Sigma has bagged the Crompton Greave media account. The agency, as the media AOR, will handle the entire range of Crompton Greaves products including fans, lights, lighting fixtures, pumps and electric appliances. The business is estimated to be worth Rs 50 crore.
Sam Balsara, Chairman and Managing Director, Madison World, said, âWe are delighted to add a reputed global engineering conglomerate like Crompton Greaves in our roster of clients and are confident of helpingÂ Crompton Greaves get its rightful share and more in Indiaâs growing market.â
Vanita Keswani, COO, Madison Media Sigma, âI look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.â
Madison Media was recently in the news for winning Dixcy Textileâs Media AOR.