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Leo Burnett sweeps the 9th Mirchi KAAN Awards

Wins ‘Agency of the Year’ honor and swept majority of the awards winning 4 golds, 4 silvers and 9 bronzes

BestMediaInfo Bureau | Delhi | April 19, 2012

Creativity was in the spotlight as the best radio ads and their creators were feted at the 9th Mirchi KAAN Awards in a gala ceremony on 17th April at The Comedy Store, Phoenix Mills. Leo Burnett won the coveted ‘Agency of the Year’ honor and swept majority of the awards winning 4 golds, 4 silvers and 9 bronzes. Mccann Worldgroup, O&M, Grey Worldwide and Contract Advertising were also among the winners.

Complete list of winners:

AGENCY NAME CLIENT NAME BRAND / PRODUCT RADIO CAPTION CATEGORY NAME
Gold
Leo Burnett Heinz India Pvt.Ltd Complan Teacher Foods
Leo Burnett Heinz India Pvt.Ltd Heinz Ketchup Gudiya Foods
Leo Burnett Unitech Wireless (Tamil Nadu) Pvt ltd Uninor Beemari Business products and Services
Leo Burnett Unitech Wireless (Tamil Nadu) Pvt ltd Uninor Increment Business products and Services
Silver
Ogilvy & Mather Cadbury India Ltd Cadbury 5 Star 3D Spot Foods
Leo Burnett Hindustan Petroleum Corporation Ltd Finit Bulaye Toiletries and House Hold care
Leo Burnett Tata Chemicals Limited Tata Salt lite Stress Foods
Mccann World Group Videocon Industries Ltd Videocon Hurricane TV Train- Hurricane Consumer Durables
Ogilvy & Mather Vodafone India Vodafone Essar Chithi 2 (Movie tickets) Business products and Services
Mccann World Group Perfetti Van Melle Pvt Ltd Chlormint Nonsense - Cow, Maths, Science Foods
Leo Burnett Lingo India Lingo India Copy writer Media
Leo Burnett Saathi Saathi Street Kid 2 Public service/Charity fund raising
Mccann World Group Vacha Trust Vacha Trust Babysitter Public service/Charity fund raising
Radio mango Radio Mango 91.9 Radio mango 91.9 World Aids Day Public service/Charity fund raising
Bronze
Contract Advertising Cadbury India Ltd Cadbury Celebrations Friends1 Foods
Contract Advertising Cadbury India Ltd Cadbury Celebrations Boss & Junior Foods
Contract Advertising Edelweiss Edelweiss Cream Biscuit Services for Household sector
Grey Worldwide GlaxoSmithKline Consumer Healthcare Ltd Crocin advance Kung Fu Health & Cosmetic Care
Leo Burnett Heinz India Pvt.Ltd Complan Ears Foods
Ogilvy & Mather Perfetti Van Melle Pvt Ltd Centerfruit Vivek Foods
Ogilvy & Mather Perfetti Van Melle Pvt Ltd Perfetti Van Melle Kid 1 (Pinku) Foods
Ogilvy & Mather Pidilite Industries Fevikwik Servant Home, Décor & Leisure
Leo Burnett Screen Screen Ranjish Media
Ogilvy & Mather Tata Sky Ltd Tata Sky Siren Business products and Services
Grey Worldwide GlaxoSmithKline Consumer Healthcare Ltd Crocin Congratulations Best Sound Design
Leo Burnett Hard Castle Restaurants Pvt Ltd Mc Donalds Shukar hai - Appraisal, College, Cricket, Umeed Retail Outlets,Fast Food Stores & Restaurants
Ogilvy & Mather Pidilite Industries Fevikwik Driver, Father,Servant Home, Décor & Leisure
Leo Burnett Screen Screen Change of size (Patang, Real Estate, Train) Media
Ogilvy & Mather Tata Sky Ltd Tata Sky Poochne Mein Kya Jaata Hai - Rocket, Siren, War Business products and Services
Mccann World Group Vacha Trust Vacha Trust Awareness - Babysitter, Car2,Neighbour Public service/Charity fund raising
Leo Burnett Reliance Communications Ltd Reliance Digital TV Excuses-1 (Charas) Consumer Durables
Leo Burnett Saathi Saathi Street Kid 1 Public service/Charity fund raising
Leo Burnett Strand Book Stall Strand Book Stall Wheel chair Sports. Entertainment, Travel & Leisure
Leo Burnett Strand Book Stall Strand Book Stall Slum Kid Sports. Entertainment, Travel & Leisure
Leo Burnett Strand Book Stall Strand Book Stall Talking books - Punishment, Slum Kids, Wheel Chair Retail Outlets, Fast Food Stores & Restaurants
JWT Univercell Mobile Retail Store Opparri Business products and Services
Award name Winner
Agency of the year Leo Burnett
Excellence in production Lingo India
Radio Writer of the year Nikhil Mehrotra ( Leo Burnett )
Client of the year Heinz India Pvt. Ltd
Crystal Award Radio Caption: "Beemari" Client: "Unitech Wireless (Tamil Nadu) Pvt. Ltd - Uninor" Agency: "Leo Burnett"
Voice of the year (Male) Vocal: Nikhil Mehrotra Radio Caption: "Increments" Agency: Leo Burnett Category: Business products and Services
Voice of the year (Female) Vocal: Toshi Radio Caption: "Gudiya" Agency: Leo Burnett Category: Foods
Best Radio Creative of the year (Clients' choice) Radio caption: "Kid 1 (Pinku)"
Brand: Perfetti Van Melle
Agency: Ogilvy & Mather
Category: Foods
Best Use of Radio as a Medium Entry name: "It's Hot to Pledge"
Brand: Birla Sunlife Insurance Protection Solutions
Agency: Result India Pvt. Ltd

The unforgettable evening witnessed much cheer and enthusiasm as the inimitably witty Cyrus Broacha hosted the show and kept everyone in splits. A hilarious stand-up act by Varun Thakur and an interesting jugalbandi between Australian tap dancers and a mridangam artist regaled everyone. Famous personalities like Vivek Oberoi, Ram Sampath, Sona Mohapatra, Mohammad Khan, K.V Sridhar, Shilpa Rao attended the event and gave awards to the winners.

Ad guru Tony Hertz and Vivek Oberoi awarded the most popular awards of the evening – Agency of the Year to Leo Burnett and Client of the Year to Heinz India Pvt Ltd. Among the key awards, ‘Excellence in Production’ was won by Lingo India while Crystal Award (The Best Radio Creative of the year – Jury’s choice) was won by Leo Burnett for their ‘Beemari’ creative for UninorNikhil Mehrotra from Leo Burnett won ‘Radio Writer of the Year’ as well as ‘Voice of the Year – Male’. The ‘Voice of the Year – Female’ was awarded to Toshi. Best Radio Creative of the Year (Client’s Choice) went to O&M for their “Pinku” ad for Perfetti Van Melle Pvt Ltd. Result India Pvt Ltd won the award of ‘Best Use of Radio as a Medium’ for its campaign ‘It’s Hot to pledge’ for Birla Sunlife Insurance Protection Solutions.

Prashant Panday, CEO & Executive Director, ENIL (Radio Mirchi) commented, “The 9th Mirchi KAAN Awards has been a resounding success with record participation.  The jury has selected some of the most innovative campaigns in radio advertising as winners of the KAAN Awards. We are proud to honour the creative talent in the industry”.

Prior to the awards, in keeping with the theme of ‘Listen, Learn, Shine’, seminars on creativity in radio advertising were held through the day. Renowned radio guru Tony Hertz; lyricist, script writer and radio man Neelesh Misra and RJ Mir of Radio Mirchi, Kolkata held seminars for copywriters and art directors of ad agencies. Neelesh Misra emphasized on the importance of executing an idea on radio, utilizing the sound design tool to the fullest and need for fresh, real and stand-out voices in the medium.

RJ Mir talked about how RJs overcome the dreaded writer’s block. He cited the example of developing characters and using humour as a tool.

The highlight was the seminar conducted by the radio guru, Tony Hertz who urged copywriters and art directors to step out of the comfort zone while writing ads for radio.

Introduced in 2004, The Mirchi KAAN Awards is the only platform which recognizes and honours creativity in radio advertising. The 9th Mirchi KAAN Awards saw an overwhelming participation from across 33 agencies and received 300 entries.

Info@BestMediaInfo.com

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