IPL 5 ratings improve after 27 matches but remain lower than last year

The average TVR for 27 games improved to 4.0 (15+, CS, ABC) and 3.53 (4+, CS, ABC); and the cumulative reach has crossed 137 million

BestMediaInfo Bureau | Delhi | April 26, 2012

After 27 games, IPL 5 TV ratings have improved to an average of 4.0 TVR (15+, CS, ABC) which is still 5 per cent lower than last year. Among 4+ years audiences across all-India, the average remains 3.53 TVR against 3.88 in the last season.

While IPL 1 remains the most watched season after 27 games among CS 4+ audiences with 4.80 TVR, IPL 2 had fetched an average of 4.29 TVR after 25 matches. Then there was a huge jump in IPL 3 which averaged 4.75 TVR after 27 matches but the ratings for IPL 4 dropped drastically to 3.88 TVR after 26 games.

The cumulative reach after 27 games for IPL 5 has also risen to 137.2 million among CS 4+, ABC TG) across all-India. The cumulative reach is much higher than the levels reached in IPL 1 and IPL 2 but less than IPL 3 and IPL 4. IPL 1 had recorded 89.5 million viewers for 27 games while IPL 2 had a cumulative reach of 106.4 million after 25 matches. IPL 3 had reached 143.2 million viewers after 27 games but IPL 4 managed to reach 140.2 million.

Info@BestMediaInfo.com

Info@BestMediaInfo.com