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Havas Sports acquires experiential market leader ignition

The acquisition is part of a strategy to scale up its global brand engagement offer, particularly in the run up to the London Olympics and the 2014 FIFA World Cup in Brazil

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Havas Sports acquires experiential market leader ignition

Havas Sports acquires experiential market leader ignition

The acquisition is part of a strategy to scale up its global brand engagement offer, particularly in the run up to the London Olympics and the 2014 FIFA World Cup in Brazil

BestMediaInfo Bureau | Delhi | April 11, 2012

publive-imageHavas Media, one of the world's leading media groups, has announced a further expansion of its Havas Sports & Entertainment operations with the acquisition of 'ignition', an award winning, independent experiential marketing agency with offices in the USA, London and Moscow.

The acquisition forms part of Havas Sports & Entertainment's strategy to up-weight its global brand engagement offer, particularly in the run up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup in Brazil.

The ignition brand will join the Havas Sports & Entertainment and Cake Group agencies in delivering experiential campaigns in markets complementary to the network's existing local footprint, which now spans 34 offices in 20 markets.

ignition's delivery of large-scale, event-led brand engagement campaigns and leadership in sustainable experiential marketing will also complement Havas Sports & Entertainment's current branded content, social media, sponsorship  consulting, PR, brand experience and research offers.

ignition will continue to be managed by Mike Hersom, current president, alongside Cindy-Ann Hersom, CMO, and Dill and Susan Driscoll, the original founders. Hersom will report to Havas Sports & Entertainment's global president and CEO Lucien Boyer.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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