Hansa Research teams up with Ipsos to bid for IRS 2013

Hansa has been conducting the readership survey for the last nine years. Ipsos has global expertise of conducting readership surveys in 60 countries

BestMediaInfo Bureau | Delhi | April 18, 2012

Hansa Research and Ipsos have entered into an MOU to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013.

Hansa Research has been conducting IRS, the world's largest continuous readership survey, for the last nine years, starting with IRS 2003. This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries. Through the joint participation, the two companies expect to make a very strong and forward looking pitch for the new IRS contract.

Hansa Research is a global full-service market research agency conducting market research in 77 countries. It has offices in India and the USA. Over the last few years, Hansa has developed sound mechanisms to reduce fieldwork related issues that have been widely acclaimed by users for their ability to minimise some long-standing industry weaknesses.

Commenting on the development, Ashok Das, Managing Director, Hansa Research Group, said, “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into IRS.

Mick Gordon, CEO of Ipsos in India, commented, “We are delighted to be working with Hansa on this very exciting project and we hope we can persuade RSCI that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries and has made a name for itself in introducing many innovations into this specialist area of market research. We were the first to use CAPI and DS-CAPI in readership measurement, for example. We believe we can add significant value to Hansa's proven expertise and experience on the ground in India.”

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