Fiama Di Wills Men debuts on web
Unveils website, apps and interactive sessions with experts
BestMediaInfo Bureau | Delhi | April 9, 2012
Innovation is the foundation of all initiatives at Fiama Di Wills leading to creation of innovative products and engaging brand experiences. Be it one of the first brands to have a page on Google + in India or the exciting Fiama Di Wills Men Aqua Pulse Australian Adventure, the brand has succeeded in creating innovative products as well as engaging brand experiences.
Fiama Di Wills Men has now made its web with its own website (www.fiamadiwillsmen.in). The brand did a unique 'hangout' on Google + with an eminent panel of people from diverse professions.
The hangout was hosted by the versatile Malini Agarwal. Joining her as panelists were actor Kunal Kapoor, Sapna Bhavnani, celebrity hair designer, and Michael Foley, Praveen Kenneth, Chairman, Law & Kenneth, Bani, the popular MTV VJ, and Anusha Dandekar, singer, actor, VJ and style icon.
Fiama Di Wills Men has combined the very best of digital expertise available to launch the innovative website which revolves around providing valuable information in a trendy 'app' format. These apps would cater to all genres that a man relates to. So, be it grooming, fashion and style, sports, music, gadgets and more, the apps would update the user on everything that is new and in vogue. The Fiama Di Wills Men website will provide interesting content in an interactive way, which can also be accessed on the move from smartphones.
Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, said, “Fiama Di Wills Men takes pride in announcing this first-of-its-kind digital experience. Digital media is the future. A virtual debut of www.fiamadiwillsmen.in in a unique Google+ hangout with an eminent panel unveiling the interesting apps indeed seeks inspiration from what is core to our beliefs, values and products at Fiama Di Wills – innovation.”