Advertisment

ESPN Star Sports launches on-ground division in India

Has been signed on by PepsiCo India to manage its mega football league Pepsi T20 Football's on-ground events in India

author-image
BestMediaInfo Bureau
New Update
Hockey India League reached 1.5 crore individuals in first week

ESPN Star Sports launches on-ground division in India

Has been signed on by PepsiCo India to manage its mega football league Pepsi T20 Football's on-ground events in India

BestMediaInfo Bureau | Delhi | April 18, 2012

publive-image

ESPN Star Sports (ESS) has announced the launch of its on-ground division, Event Management Group (EMG), in India. The company further announced that PepsiCo India has signed on EMG to manage its mega football league Pepsi T20 Football's on-ground events in India. As part of the deal, ESS is producing and showcasing the Pepsi T20 Football tournament in a special eight-episode series.

EMG is also managing the School Quiz 2012 where it has roped in HDFC Life as the title sponsor. While on-ground initiatives around the HDFC Life School Quiz 2012 have already started, on-air telecast of the quiz begin on June 1, 2012.

EMG manages and promotes premier sporting events in Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1,000 events in 11 countries, all events organised by EMG enjoy unrivalled regional broadcast across Asia through the ESPN and Star Sports channels.

Sanjay Kailash, Executive VP, ESPN Software India, said, “Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the Indian market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN Star Sports. I am sure companies will see lot of value in what EMG has to offer.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment