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DLF Place assigns creative duties to Purple Focus

M&C Saatchi is the incumbent agency

BestMediaInbfo Bureau | Delhi | April 27, 2012

DLF has appointed Purple Focus to handle the creative duties for DLF Place, a lifestyle mall in Delhi. Earlier, M&C Saatchi was handling the creative duties of the mall.

Confirming the development, Benu Sehgal, Vice-President – Mall Management, DLF Place, said, "The agency understood our goal well. Besides, it showed good understanding of the category.”

Arvind Pal Singh, National Creative Director, Purple Focus, said, “The brief was to create a fresh and clutter-breaking communication keeping in mind the DNA of brand DLF. Our campaigns will aim to extend the essence of the brand in order to match the changing needs of the retail market. The Purple Focus team is exhilarated by the news and we look forward to creating different mall-specific events and communication in times to come.”

Purple Focus has handled ‘DLF Shopping Festival’ across all DLF malls for the last two years. Other than just being a creative agency, it has played an important role in offering solutions for in-mall installations and digital presence of malls. As part of the creative mandate, the agency will work on the strategy and creative deliverables of DLF Place.

Rahul Vaidya, Director, Purple Focus, remarked, "This is a significant win as it’s not every day that you get an opportunity to add a reputed brand like DLF to your portfolio.”

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