DDB MudraMax wins media duties of Nirmal Lifestyle

The size of the business is estimated to be Rs 25-30 crore

BestMediaInfo Bureau | Delhi | April 26, 2012

DDB MudraMax has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is estimated to be Rs 25-30 crore.

Commenting on choosing DDB MudraMax, Rajeev Jain, Director, Nirmal Lifestyle, said, “We at Nirmal Lifestyle have a vision for the next 25 years for our growth and expansion through 'Innovating, Creating and Transforming' strategy. In the last ten years Nirmal was successful in creating residential townships and shopping malls which transformed Mulund and brought it on to India's map. We have a vision to take up fitness and sports as our company's core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking at in the next 10 years, we also require a media design and planning agency of equal calibre who can give our vision support and strength required. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”

Commenting on the win, Samir Khanna, Head, DDB MudraMax, Media, Mumbai, said, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of 'Innovating, Creating and Transforming' and focus on sports and fitness as their core DNA has got us very excited.”

Nirmal Lifestyle is a leading property developer and is identified among the front-ranking property development companies in Mumbai. The group has been instrumental in promoting Mulund as a preferred destination for both residential and commercial spaces, hence branding Mulund as the 'Prince of Suburbs'.

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