Chaze Mobile signs Sunny Leone as brand ambassador

This is the India-born Canadian actor's first ever brand endorsement in India. She will endorse an array of affordable dual SIM and multimedia handsets

BestMediaInfo Bureau | Delhi | April 27, 2012

Chaze, one of the latest entrants into the Indian cellular handset industry, has signed up Bollywood actress Sunny Leone as their brand ambassador. Sunny Leone has been roped in to endorse a slew of Chaze's mobile handsets, which are positioned in the mass category. Sunny recently completed her first ever TVC for Chaze Mobile which was shot at exotic locales in Bangkok.

Speaking on her association with the brand, Sunny said, “I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the brand because I am really impressed by its ideology of bringing mobile technology to the masses and personally feel connected with their vision. This is my first TVC for any Indian brand and I was very charged up shooting for it.”

Keshav Arora, CEO, Chaze Mobile, said, “Chaze is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian cinema. Chaze envisages reaching out to the masses in every nook and corner of the country through its strong distribution network and a high-quality after sales services network.”

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