Aatanu Chakraborty assumes leadership role at Kettle Communications

He was earlier with Hakuhodo Percept, and has also worked with JWT, Mudra, Contract and TBWA Anthem

BestMediaInfo Bureau | Delhi | April 10, 2012

Kettle Communications, an integrated communication consultancy, has taken on board Aatanu Chakraborty to head the agency as MD and CEO. Earlier, Chakraborty was Executive Creative Director with Hakuhodo Percept. His stint at Hakuhodo lasted for more than two years. Prior to this, over a career spanning 20 plus years, he has worked with JWT, Mudra DDB, Contract, TBWA Anthem, Triton, to name a few

Initially based in New Delhi, the company will establish offices pan-India. Kettle Communications will bring an integrated communications approach to the market. The services include advertising, branding & packaging, brand building, digital communication, retail management, events and activation management, exposition management and MICE.

“With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets,” said Chakraborty, adding, “Kettle Communications' strategic entry has been propelled by the need to develop marketing integration at different levels and degree of various functions.”

Kettle Communications has been founded by a group of thinkers comprising professionals with big agency and big brand exposure. Obsessed with big sustainable real world ideas, their work is a reflection of consumer insights, research based strategies and local relevance. And all these boil inside a “Kettle – Boiling with Ideas”.

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