The deal will further add to the strong momentum the series has seen so far
BestMediaInfo Bureau | Delhi | March 28, 2012
Bridgestone World Series Hockey has announced its partnership with YouTube to live stream all the matches online to the global audience. The deal will further add to the strong momentum the series has seen so far. With the action heating up, hockey fans across the globe will be able to catch all the action from the league matches and the semis and final match slated for April 1 and 2, 2012, on its dedicated channel on YouTube (www.youtube.com/wsh)
The move will give Bridgestone World Series Hockey access to global markets and fans will be also be able to access match highlights of the entire tournament.
Yannick Colaco, COO, Nimbus Sport, said, "The historic inaugural edition of Bridgestone World Series Hockey already has many firsts to its credit and this partnership with YouTube has taken the league to all the global fans. The response on the online space is extremely overwhelming and weâre excited to take this fantastic tournament to hockey fans across the globe.â
Gautam Anand, Head, Content Partnerships, Google Asia Pacific, said, âWe are delighted to have Bridgestone World Series Hockey as our global partner and bring this action packed hockey content for the YouTube community around the world. WSH has an exciting format coupled with high scoring non-stop game play, and weâre working closely with the team to generate awareness around the world for the sport."