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I&B Ministry launches Facebook page on digitalisation

The objective is to initiate a public awareness campaign by utilising the social media platform by disseminating information on the subject

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I&B Ministry launches Facebook page on digitalisation

I&B Ministry launches Facebook page on digitalisation

The objective is to initiate a public awareness campaign by utilising the social media platform by disseminating information on the subject

BestMediaInfo Bureau | Delhi | March 14, 2012

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In a major initiative to enhance the understanding of critical issues associated with the digitalisation process, the Ministry of Information and Broadcasting has launched a Facebook account, www.facebook.com/DigitalIndiaMIB, on the subject. The objective is to not only to disseminate information regarding the issues involved, but also facilitate a two-way flow of information between the ministry and key stakeholders.

The dedicated Facebook account is expected to facilitate exchange of information and clarifications on a wider canvass of public participation. The account carries answers to some of the frequently asked questions and provides links to other connected organisations.  The Facebook page 'Wall' provides an interaction platform and is a source of useful information for individuals as well as the stakeholders like Multi-System Operators and Cable Operators.

A decision to digitalise the existing analogue cable television networks was taken recently. The Cable Television Networks (Regulation) Amendment Act, 2011 has been enacted to bring about a legal framework for implementation of Digital Addressable System in cable television networks. This is being implemented in a time-bound, phased manner beginning with the four metros which will go digital by June 30, 2012. The rest of the country will follow suit in phases and the entire country will be digitalised by December 31, 2014.

With digitalisation of the cable TV system, the service providers will be able to carry a large number of TV channels in their network compared with what they are currently able to do on their analog system. Besides, digital cable TV has enhanced capability to carry additional innovative services like triple play with broadband, value added services and interactive services. It has, therefore been decided to initiate a public awareness campaign by utilising the platform of social media.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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