Conceptualised by Interface Communications, a slice-of-life moment portrays father-daughter bonding over Oreo
BestMediaInfo Bureau | Delhi | March 16, 2012
Cadbury India, as part of Kraft Foods, today announced the launch of the second TVC campaign that effectively captures father-daughter bonding over Oreo. Based on the insight that every girl wants to play her motherâs part while she is away, the TVC beautifully interspersed this with brandâs signature ritual of âTwist, Lick and Dunkâ.
This simple, insightful film captures a little girl who loves to play her motherâs role while she is away, bossing her dad around. The girlâs âmom-likeâ dialogues at the dinner table are at the core of this highly endearing film.
Speaking on the campaign, Chandramouli Venkatesan, Director â Snacking, India & Strategy- South Asia Indo China, Kraft Foods said, âWith Oreo, our constant endeavor is to promote family togetherness. Our first TVC campaign captured the important father-son relationship and received a very positive response from consumers. In our second TVC campaign, we have used a very powerful insight from a father-daughterâs relationship and used it to communicate the brand message. We believe that there will be an instant connect with the real life situation played out in the TVC and the consumers are going to love the new campaign.â
Robby Mathew, National Creative Director, Interface Communications, who developed the TVC campaign, adds, âThe TVC campaign is built around the fondness that little girls have for playing their motherâs role, the liberties they take with their dad and the dadâs âcompulsive needâ to indulge and pamper his little princess. It explores the dynamics of a father and daughter relationship.â
The new TVC, exploring a new relationship, is based on the family togetherness platform and there are some interesting activities in the pipeline that will create fun-filled opportunities for parent-child bonding.
Watch the TVC here: