Exclusive golf channel Ten Golf goes on air

The dedicated 24-hour golf channel from Taj Television will showcase a mix of live, non-live and feature programming

BestMediaInfo Bureau | Delhi | March 16, 2012

Ten Golf, the fifth channel from Taj Television India, has been launched. The dedicated 24-hour golf channel commenced transmission yesterday, March 15, 2012. The channel will showcase a mix of live, non-live and feature programming.

Speaking on the occasion, Atul Pande, CEO-Sports Business, ZEE said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India's leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialised differentiated sport channels and this is what we hope to deliver to our revered golf viewers. Along with live golf action, Ten Golf will also showcase feature programming on golf including magazine shows and archival programming; making Ten Golf the most comprehensive golf channel in the broadcast space.”

Ten Golf has acquired rights for European Tour and Asian Tour till 2016. The channel has also entered into a partnership with PGTI for three years to telecast Indian Tour. Further, Ten Golf will be telecasting 400 hours of golf programming in association with NBC.

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