Everest creates teaser campaign for SAB TV's 'Movers and Shakers'
The campaign films created by Everest feature the talk show's host Shekhar Suman
BestMediaInfo Bureau | Delhi | March 2, 2012
Movers & Shakers, arguably the biggest talk show India has ever seen, returns on SAB TV with a whole new contemporary look and feel, but with the same old Shekhar Suman at the helm. Everest Brand Solutions has created the communication. The campaign is phased out in two parts.
The teasers show Suman attempting and miserably failing at things like a hunger strike, boxing and cooking. The actor's skills were fully exploited in the teasers, which kicked off the debate of what Suman would do the second time round.
Next, SAB TV's Facebook fan page took things forward by asking people to suggest what Suman could do. He responded to each suggestion with witty takes.
The final reveal (phase 2) happened with the launch TVC. Print and outdoor are being used to support the launch exercise.
Overall the exercise generated tremendous engagement with responses pouring in.
The films were shot in Mumbai. Chrome Pictures was commissioned to handle the production.
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