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Dollar joins hands with Akshay again

The Bollywood action hero will be seen again promoting the ‘Big Boss’ brand in his inimitable style

BestMediaInfo Bureau | Delhi | March 14, 2012

Leading innerwear maker Dollar Industries has renewed its association with actor Akshay Kumar as brand ambassador for its ‘Big Boss’ premium innerwear brand. The Bollywood action hero will be seen again promoting Big Boss in his inimitable style.

The success of Dollar Big Boss skyrocketed with the campaigns done by Akshay in the past. The ‘macho man’ proved to be a talisman for the brand as it achieved a staggering 400 per cent growth in terms of sales in 2011.

Vinod Kumar Gupta, MD, Dollar Industries, said, “AK has been brought on board for three summer seasons starting 2012. We sincerely believe our association with AK will set new records in the years to come.”

Dollar is among the top four hosiery brands in India. The company has joined hands with the German retail giant ‘Carrefour and Lulus’ in the Gulf, and is currently the highest selling innerwear brand in the UAE and Middle East.

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