BuzzInContent Awards 2021 Winners Announced

Best Media Info

Editor’s Picks

Colors explores saas-bahu pattern with its new show Kairi

Replacing Havan, the show premiers on April 2; takes 7 pm slot from Monday to Friday

BestMediaInfo Bureau | Delhi | March 30, 2012

COLORS is launching its new show ‘Kairi – Rishta Khatta Meetha’ on April 2, 2012 which explores the sweet-n-sour relationship of saas-bahus in 21st century. The show will take 7 pm slot from Monday to Friday.

Kairi is a take on the sweet and sour moments of life that a family goes through. It’s a journey of Imarti Devi who from a single mother has become one of the most authoritative members of the family and her hold on her bahus.

Speaking about the concept of the show, Prashaant Bhatt, Fiction Head of COLORS said, “The storyline of Kairi is different in its presentation and characterization. The show is not only a take on the sweet and sour banter between the saas and bahu, but also about the dilemma of the son stuck in the midst of it all.  The two lead characters of the show, Imarti Devi and Ambi have names that are a total contrast to their personalities which in turn leads to some interesting slice of life moments that will resonate with the audiences. By introducing Kairi in the 7.00 pm time band, we are now providing differentiated content to our viewers in all time slots thereby satiating their need for distinctive entertainment options.”

Set in Gwalior (Madhya Pradesh), the story will revolve around the lives of the sweet tyrant mother-in-law – Imarti Devi, her daughter-in-law - Ambi’s struggle, and her son Anuj who’s living an indifferent life in the midst of the son/husband dilemma. The show emphasizes on what transpires in a household when two strong and contrasting personalities like the sharp Imarti Devi and loving-yet-rebellious Ambi clash under the same roof. Will Ambi sccumb to Imarti’s 'tanna shai' like the other two daugther in laws OR Imarti Devi be dethroned once she meets her match in Ambi? Aakhir 100 din saas ke toh ek din bahu ka bhi ho sakta hai kya?

Speaking further about the show, Shashi Mittal and Sumeet Mittal of Shashi-Sumeet Productions said, “Kairi is a light-hearted take on the sweet and sour relationship shared by a saas and her bahu. While discussing the concept of the show and the script, our main aim was to ensure that the lead characters created interesting moments that would connect with the viewer. Audiences can be rest assured that Kairi will move beyond conventional saas-bahu dramas as the relationship between a saas, her bahu and their common love – the son, is explored in deep.”

Kairi – Rishta Khatta Meetha, not only has an interesting taana-shai inducing storyline, but also an exciting cast that brings to life these quirky moments. While Hema Singh plays the role of Imarti Devi – the possessive mother-in-law, Preeti Chaudhary steps in as the swabhimani bahu, Ambi. Jay Bhanushali supports the leading ladies as he effortlessly essays the role of Anuj, the son caught in the midst of the crossfire between his mother and wife.

Post a Comment